Online booking giant in big Australian push

Online booking giant in big Australian push


One of the world's online biggest booking sites booking.com is muscling further into Australia with a campaign to increase its profile here.

The site that started in the Netherlands in 1996 claims to be the biggest in the world with 344,753 properties.

Its 1st ever Aussie campaign starts on Monday with advertising on TV in cinemas and online.

"One out of Ten Australians have already experienced the booking.com brand but we want to tell the other nine about it" Amsterdam based chief marketing officer Paul Hennessy said.

Booking.com was lately rated as Australia's biggest and fastest growing online travel agent by Hitwise a digital data specialist that measures website traffic.

booking.com claims to have booked a billion room nights since 1996. Every day it takes 500,000 bookings around the world and has a million of people staying at its properties.

It competes against others like hotels.com, agoda.com, expedia.com, travelocity.com ,orbitz.com,  and Australian specialists wotif.com and stayz.com.au.

In Australia Mr Hennessy to launch the campaign said the site's strengths include the ability to cancel most bookings without penalty and Twenty-Four million bona fide customer reviews.

Our reviews are by people who have booked and stayed at the properties. They achieve the three Rs  real relevant he said.

Australians are enthusiastic travelers and have been active reviewers. As a part of those reviews we get great insight into what they like.

Some of the feedback includes Dubai being rated #1 for shopping by Aussies ahead of London,   Paris and New York.

Australians' most popular destinations are Paris ,London and Singapore according to Mr Hennessy. And 43% of them stay in hotels when they travel but the most adventurous have booked into a glass igloo a boat shed and even a treehouse.

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